- ISBN13: 9781591026877
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
What makes some brands stand out from the pack year after year? In a vast marketplace glutted with countless ‘pretty good brands’, how are some products able to command unquestionable customer loyalty and lasting enthusiasm? Veteran business strategist Kate Newlin defines the key ingredients that go into passion brands – brands that we recommend to friends wholeheartedly, with a joyous, even evangelical zeal. Passion brands inspire an emotional attachment. Unlike co… More >>
#1 by Midwest Book Review on April 11, 2010 - 1:06 pm
PASSION BRANDS: WHY SOME BRANDS ARE JUST GOTTA HAVE, DRIVE ALL NIGHT FOR, AND TELL ALL YOUR FRIENDS ABOUT is for any business library strong in consumer marketing patterns. It comes from a seasoned business strategist who defines the keys to ‘passion brands’ that are received with nearly religious zeal by consumers. Their three common characteristics, financial impact for their makers, and overall business world influence make for a fascinating discussion business readers will appreciate.
Rating: 5 / 5
#2 by Michael B. on April 11, 2010 - 2:49 pm
I just read the book and it is terrific. I think the best marketing/business book I’ve read. Very well written and clear and to the point. Unlike most writers on marketing she has something to say and knows how to say it–as opposed to the endless anecdotes and skimpy thesis we so often see in this kind of writing. The examples she uses are actually interesting and make the case. It’s original and interesting.
Young marketing people would do well to learn from this.
Rating: 5 / 5
#3 by Amy Marcus on April 11, 2010 - 4:21 pm
In her latest book, Passion Brands, Kate Newlin brings to life the truth that passion brands are much more than inanimate objects – - they have very human relationships with their users. One comes away with the understanding that passion brands are like people who you love and love you. People who come from healthy, collaborative environments where there is permission to fail. They are born from a world of abundance versus scarcity. The relationship with a passion brand is a highly valued and sensitive relationship. Friends who reject this relationship are thought less of versus the other way around. Newlin then shares her passion for passion brands by explaining what is critical to developing and sustaining such valuable equities. I recommend this highly insightful book to all marketers, advertisers and reseachers involved in creating and sustaining winning brands as this book will most definitely increase the likelihood of success.
____ Amy Marcus, Creative Brand Strategist and former Vice President of Marketplace Insights at American Express, Consumer and Small Business Cards
Rating: 5 / 5